The Australian PorkMark Program licenses you to use the pink square Australian Pork logo on your fresh pork and Australian smallgoods. This helps shoppers clearly identify 100% home-grown, fresh Australian product.
The Australian PorkMark is a great tool for differentiating your smallgoods products from those using imported pork. The new Country of Origin Labelling (CoOL) system helps make it clearer where food comes from, but it can still be confusing for consumers. The PorkMark is a guarantee that the pork in the product is 100% Australian.
The Australian PorkMark program was developed to combat increased competition from imports of frozen pork. Over $9.4m worth of pork imports arrive by boat in Australia every week, which is nearly half a billion dollars heading offshore each year. Considering that 57% of Australians are unaware that ham and bacon can be made using imported pork, there is a strong need to identify 100% Australian pork in the market.
How to become a PorkMark Licensee